About 2 summers ago I picked up surfing and I’ve always loved it.
But whenever it’s BIG, I tend to stay away.
If you’ve ever experienced being dumped by a massive wave (and can’t touch the bottom), you know how scary it feels.
And it’s fear that drives me to relish baby waves and prepare for those bigger wave days.
While everyone ooo’s and aaah’s about the big waves...To get there I know I’ve gotta put the time into the fundamentals first.
It’s the same mindset I have with my copywriting.
And it’s the same with your business...especially if you’re in a service-based business and rely on your skills.
In today’s podcast, I chat about a daily practice I do to make sure I don’t get dumped by big waves in business.
And by big waves I mean…
Getting crushed by your competitors.