Email List Profit Secrets

How To Use Storytelling To Escape Feature-Wars With Competitors | Mark Evans

Episode Notes

My guest today is Mark Evans. He’s the host of the Marketing Spark podcast & he works with B2B SaaS companies looking to attract and engage better prospects.

I got him onto the show because he knows how to use stories to market a new product.

And like I said at the start...sometimes it’s the product itself we talk about TOO MUCH when we’re excited to share our ideas.

So today’s gonna help you…

  1. You get your mind right to think clearly
  2. Give you ideas on how to market a new product with stories
  3. Step away from PRODUCT focused copy

Here’s what we chat about.

-The Entrepreneur’s Mistake When Marketing And Selling Their Product. Why slowing down and figuring out how you differentiate other than features is the way to go.

-How To Pick Out The Stories From Your Everyday Life To Create Content For Your Personal Brand And Your Company. You’ll learn the ideation strategy Mark uses to coach with his 6 figure+ businesses.

-How To Make Your Testimonials Not Suck. Find out how to suck the stories out of your audience that way its relatable and solves the problem in your prospects mind.

Chances are you’ll need that little idea to grow into your next marketing campaign…

This episode will plant many ideas into your subconscious mind.

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To listen to Mark's podcast - Marketing Spark

https://www.marketingspark.co/podcast/

 

To get in touch with Mark on LinkedIn:

https://www.linkedin.com/in/markev/

His website:

www.Marketingspark.co

And to grab his freebie - 10-Step Guide To Embrace Podcasting.

https://www.marketingspark.co/podcast-from-scratch-ebook/