How do you sell something with integrity if you don't have any hard results to back up your claims?
How do you get people to believe what you're saying?
About a year ago, I had this dilemma with a client project. They were starting a new business venture with no hard 'ROI results' to back up their claims.
This was a problem because I thought this was the master key in order to suspend people's disbelief when you present a pitch...
So I had to come up with other ways to help suspend disbelief in the minds of my client's prospects.
And now...
This simple email funnel is doing (I just found out) A MILLION PER MONTH!
And we barely have any testimonials to back up our claims.
So what was the secret sauce??
In this episode, I give you three different ideas to help you discover that for yourself.