How do you suck the best bits out of a story?
I’ve found the quickest way to do this with clients is with an interview.
Today I chose to suck out a story that involves a lot of emotional baggage to unpack.
They’re perfect for niches that sell a personal transformation.
But they’re trickier to do because you’ve gotta have complete empathy and understanding with the person you’re talking to.
Otherwise the customer or client you're speaking with on the interview...Won’t reveal what’s really going on behind the curtains.
We want authentic responses.
That’s why I brought on Donna Ferguson to help demonstrate this process. She’s the founder of Unique Vibrations and an expert coach in helping people overcome their limiting beliefs that affect their self worth & confidence.
Two very important things for any business owner to succeed.
Inside this episode you’ll learn how to…
**Make your interviewee comfortable and at ease with you. This way they’ll reveal the hidden buying emotions behind the story.
**Ask the right questions at the right time to trigger an authentic response.
**Bring back a detailed story to the main objective you started with. This way you’re laser targeted on the outcome of the story and you don’t get lost in the details.
To get in touch with my Donna.
Her LinkedIn >>>https://www.linkedin.com/in/donnaferguson1/
Donna's website>>>https://www.uniquevibrations.com/