Marketing geeks, this one’s for you.
I called in an infomercial specialist on today’s podcast.
Cheesy as some of them may be, there’s a reason why made so many sales.
They follow proven principles that work!
And I had a chat with one of the earlier pioneers of direct response TV ads - Rick Cesari.
He’s done video campaigns for big companies like the George Foreman Grill, GoPro & OxiClean.
And now he mainly consults with ecommerce companies to help turn their video ads into winners.
In our interview, we focused on what makes a video ad convert with today’s gold-fish-attention span humans.
Here’s what we chat about.
**How to turn a typical boring Founders Story into a red-hot lead generating Ad. If you have a great story, but you’re unsure what to include and what to cut, these questions will help you out a ton!
**The secret to brainstorming an irresistible guarantee to boost your sales. Rick gives a fantastic example of using a customer testimonial to create a killer guarantee.
**3 techniques to grab attention using video. These are three timeless methods Rick’s used to generate millions of dollars in sales for his clients on TV, Facebook ads and infomercials.
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To grab the freebies Rick mentions at the end - contact him on rick@rickcesari.com
WORK WITH RICK